Internet marketing has become mandatory for every business, whether offered online or offline. Aggressive internet marketing through advertisements, e-mail campaigns, social media marketing is common place now. However, over the years a lot has been changed about internet marketing. Various new trends have been established giving a whole new meaning to it. Earlier, internet marketing was confined to running email campaigns and website development.
With the advent of social media website internet marketing has become a social media oriented as they have a wide reach. Even the social media websites like Facebook, Google+ provide for creation of pages and also offer paid advertising service. One can see advertisements on the right hand side of the Facebook page. The advertisements now also feature on the wall of the users. Internet marketing is also making use of search engines for displaying ads related to the keywords searched by the user. These ads can be seen on the top of the search result page. The search engines charge for such advertisements, however, the visibility that these ads enjoy is worth the investment.
- Various new practices have been incorporated in internet market over the years.
- The contents that are presented to the consumers have also changed drastically.
Changing trends in internet marketing
Changing is inevitable and internet marketing is no exception. There is a constant evolution in the digital world and the arrival of new technology is also triggering the shift in the behaviour of the customers as the choices in front of them are expanding. As the internet along with its users is changing there is a change in the internet marketing. The most most glaring changes that cannot be ignored comprise:
- Content marketing is the supreme: Meaningful contents have been integrated with online marketing and still rule the roost. The newly adopted algorithm called the Hummingbird algorithm by Google is based on the way people talk with each other. Another feature called the across-the board secure search has also been put into place. Strong and unique contents have become all the more important for securing higher indexing on the search result page.
- Union of Social media and SEO: Sharing the contents on social media websites has become necessary as the search engines have become smart enough to filter out the most relevant content for the users. Those contents which have most shares will ultimately be returned by the search engines in the results.
- Emphasis of images along with the content: Good images make the advertisement attractive and stand out in the crowd of numerous ads that the users are presented. Images that are most relevant to the advertisement and able to relate to the users is very important.
Mobile-centric internet marketing: With the growing number of smartphone users, internet marketing ought to be mobile oriented. Various surveys suggest that the traffic from mobile phones has exceeded the traffic from laptops and desktop. Such a change in the scenario has warranted the need to optimize and redesign the internet marketing for mobile users.
Internet marketing is the integral part of the marketing strategies of big or small businesses. A big share in the budget is kept for this marketing area in every company’s annual budget session. However, the ways and techniques used in internet marketing have faced lots of changes since the early days to the current era. The trends are ever changing and it has happened so fast that businesses have to make futuristic plans for the marketing on the web and take all possibilities into account. Let’s take a look at changes taken place in the trends of marketing with such a vast and widespread medium of internet.
Start with Internet Marketing
In the early days, when companies start looking at the internet as a tool for marketing they used a technique of link building or put advertisements on search engines with some amount. They also used the pay-per-click kind of ways to increase the traffic to the website. Search engine optimization was also a way to achieve more and more exposure of the website. However, as time passed by, few drawbacks of the traditional methods came into picture and search engines started modifying their algorithms. These algorithms were more advanced and tried to give the user the best possible and very relevant results for the search string. As a result of changes in the search methodology, companies have to alter their techniques and adapt to new ones as soon as possible.
Where has it reached now?
During the year 2012, with the introduction of social media or social networking website, the concept of internet marketing has changed or rather expanded to the extent beyond anybody can imagine. Companies working in SEO and internet marketing services started developing new techniques which can leverage the increasing popularity of the social media. This altogether changed the perspective of the industry towards the internet marketing and it got an equal share as that of the traditional or conventional marketing in the company’s marketing budget. Now every business website has got a gmail account, facebook page as well as linkedin account where the business can approach many people at the same time and attract them towards the website. As the traffic increases, more leads get generated and another benefit is that search engine rank increases. When a company in web site building services creates a website, it necessarily does SEO for the client website as well as social networking accounts. All these accounts must be kept active by putting quality content, pictures on regular basis so the products are services are in front of the customer all the time.
Expected Future Trends
The future trend of internet marketing has got many more amazement for the businesses as challenges for the companies providing online marketing services. Mobile browsing is the next thing getting popularized in the large crowd of internet users. They browse, chat or hang on, do shopping from their fully equipped smart phone. The new trend thus includes creating apps or fluid website designs which are well suited for all types of mobile devices. The very fluid structure of the marketing paradigm is making it more and more challenging.
A study conducted on online content and marketing states that content marketing in 2014 is going to be at its best in this year. Indeed, most businesses are compelled to develop interesting, relevant and original content for attraction more people towards their brands and offerings rather than merely repurposing content already generated by someone else. However, it cannot be denied that content marketing remains to be very tricky and even mysterious for some business.
In the present day, most people prefer to surf the web on the go, that is, they access the internet from portable devices like tablets and smartphones rather than logging from their desktops or laptops. People are impatient and cannot wait to go back home, switch on the desktop, get connected to the internet and go through the day’s stories and happenings. Instead, they want to be constantly updated and thus use their tablets and smartphones for the same purpose. This explains why companies have started focusing on developing online content that is mobile-specific and thus, online content market has become an integral part of the bigger content marketing plan of any company.
Today, business feel there is a pressing need to create content that is mobile friendly and this shall be emerging as one of the most important techniques for internet marketing in the year 2014. As the world goes mobile, businesses strive to develop websites and pages that are mobile friendly. Also, this urgency is propelled by the fact that Google launched the Hummingbird algorithms this year. Thus, businesses need to ensure that their content is properly formatted for effortless viewing on any mobile device. Businesses also have to make sure that the content is concise and precise and well broken up for facilitating easy reading on small-sized screen. Businesses are doing away with content like high quality and large images as well as videos that take a long time for downloading on portable device like a mobile phone or a tablet.
Less is more
This sounds contradictory to what most of the brands opine about content marketing- generate as much content as they can. However, less here does not imply less number of infographics or articles the brand publishes online but the quantity of content carried in each piece. There is no doubt about the fact that consumer preferences are rapidly change and there is a robust demand for simple, minimalistic, thought-provoking and engaging content pieces. One can cite the example of Oreo commercials and how they publish highly unique images accompanies with usually one line of text content that does not fail to pack a punch.
Major brands like Google now prefer content that is concise and simplistic and seeing that Pinterest is so immensely popular with its uncluttered and clean look only is proof to the fact that people no more are smitten by in-your-face, flashy or even chaotic content. Thus, the primary aim for the website developer is to ensure the message is delivered with simple yet beautiful imagery and broken up content pieces that engage the audience in an interactive way.
The right or trustworthy search engine optimization company (SEO Gurus) is one that can help your website to achieve high visibility, best user experience, positive leads and result oriented approach in leading search engines such as Google, Yahoo and Bing. It should be able to ensure you effective SEO content writing, keyword optimization, genuine & authentic content marketing services. The tips given below will help you to choose the online performing SEO Company:
Find a company that has strong industry experience, sound knowledge and trustworthiness: Get a list of companies and identify best one which has been in the industry for generating results and achieved success with different niches (business industries). It should have provided successful SEO services (Onpage & Offpage Optimization, Social Media, PPC Management, etc) to clients (National & International) and helped their websites to achieve and maintain a high rank in search engine results pages (SERPs) for competitive keywords.