Internet marketing is the integral part of the marketing strategies of big or small businesses. A big share in the budget is kept for this marketing area in every company’s annual budget session. However, the ways and techniques used in internet marketing have faced lots of changes since the early days to the current era. The trends are ever changing and it has happened so fast that businesses have to make futuristic plans for the marketing on the web and take all possibilities into account. Let’s take a look at changes taken place in the trends of marketing with such a vast and widespread medium of internet.
In the early days, when companies start looking at the internet as a tool for marketing they used a technique of link building or put advertisements on search engines with some amount. They also used the pay-per-click kind of ways to increase the traffic to the website. Search engine optimization was also a way to achieve more and more exposure of the website. However, as time passed by, few drawbacks of the traditional methods came into picture and search engines started modifying their algorithms. These algorithms were more advanced and tried to give the user the best possible and very relevant results for the search string. As a result of changes in the search methodology, companies have to alter their techniques and adapt to new ones as soon as possible.
Where has it reached now?
During the year 2012, with the introduction of social media or social networking website, the concept of internet marketing has changed or rather expanded to the extent beyond anybody can imagine. Companies working in SEO and internet marketing services started developing new techniques which can leverage the increasing popularity of the social media. This altogether changed the perspective of the industry towards the internet marketing and it got an equal share as that of the traditional or conventional marketing in the company’s marketing budget. Now every business website has got a gmail account, facebook page as well as linkedin account where the business can approach many people at the same time and attract them towards the website. As the traffic increases, more leads get generated and another benefit is that search engine rank increases. When a company in web site building services creates a website, it necessarily does SEO for the client website as well as social networking accounts. All these accounts must be kept active by putting quality content, pictures on regular basis so the products are services are in front of the customer all the time.
Expected Future Trends
The future trend of internet marketing has got many more amazement for the businesses as challenges for the companies providing online marketing services. Mobile browsing is the next thing getting popularized in the large crowd of internet users. They browse, chat or hang on, do shopping from their fully equipped smart phone. The new trend thus includes creating apps or fluid website designs which are well suited for all types of mobile devices. The very fluid structure of the marketing paradigm is making it more and more challenging.